How To Start Your Own Ezine In 8 Steps
Are you a writer? A business owner? A
webmaster? Or maybe someone with
information you want to share? What
better way to promote anything you have
than through a newsletter?
by Shery Ma Belle Arrieta
If "Information is King" on the Internet,
then email is king of all promotional
media on the Internet. No matter
how many promotional strategies get
developed for the Internet, email
is still going to rule. Why do you think email
newsletters are sprouting like mushrooms?
They wouldn't be leaping by the
numbers everyday if there aren't
any markets or audience for ezines.
So how do you go about starting your
own ezine or newsletter? Here are the
basic eight steps:
- Know what kind of ezine you want to produce and why.
Ask yourself these questions:
- Why would I want to start my own ezine?
- What kind of information or content will I put there?
- What kind of resource, knowledge or information do I have that's uniquely mine; that which other people need?
- How do I create a need for the kind of information I have?
- Know your audience.
Once you have
determined what kind of ezine you want
to produce, ask yourself these questions:
Subscribe to ezines similar to the
one you are planning to start. Observe what
articles are published, how the ezine
is presented, how advertisements are
written and how all these are presented
with the ezine's audience in mind.
- Will my ezine have a target age range?
- If my ezine is for writers, what kind of writers will they be? Freelance? Beginners? Technical writers? Working writers?
- If I'm going to promote my products and services in the ezine, what other outside information can I add to keep my readers interested?
- Is my ezine going to be region-specific or global?
- Once you've identified your readers, know where to find them.
Before you even start your ezine, have an ezine
promotion plan ready. Know where you'll
be promoting your ezine.
If you're starting an ezine, go ahead
and sign up for these announcement lists:
More Subs, Sites
and Zines, Smart
Today, Zine Directory
For an even more comprehensive list
of where you can announce, promote
and find subscribers, send an email
to FreeAdsReport@fastfacts.net, the List
Announcement Report by Angela Giles
Klocke. This report is updated, with
new announcement lists added on a
You can gain subscribers by joining
discussion lists too. Participate in
discussions. Take advantage of your
signature file. Put your ezine's info and
subscription email on it. The more
active you are, the more people will see
your sig file. Even if you've not
set the date of your ezine's first issue, it's
never too early to promote your ezine
and make people aware of it.
Since you're observing all those other
ezines you've subscribed to, you might
as well contact the owners and find
out if they put out free ads. Also, it
won't hurt if you submit free articles
for publication. Most ezines are
non-paying but they pay writers another
way: free advertisement in exchange
for an article. This will help you
attract more subscribers.
- Decide how frequent you'll publish and send out your ezine.
If you decide to publish it on a monthly basis,
then be sure to send it on time. Be prompt.
If you decide to send out your ezine
every month, stick to this.
Avoid sending out separate announcements.
Your subscribers will be
subscribing to your ezine with the
knowledge that they'll get it *once* a
month, so think twice before you
send out short emails, no matter how urgent
However, there'll be times when you
won't be able to meet your deadline.
Don't leave your subscribers hanging.
Inform them that you will be unable to
come out with an issue.
- Decide on your ezine's content.
You can write original articles for your
ezine and you can also consider using
A number of places on the Internet
offer free articles. Using articles freely
provided by their authors is a good
way to create an image that you have
contributors. Some writers are willing
to have their articles published for free
in exchange for having their resource
boxes published along with their article.
It's a win-win situation between
you and your guest writers.
Here's a list of where you can look
for free articles: Ezine Articles,
Media Peak, Publish
In Yours, Free
Worldwide Information Outlet,
The Internet News Bureau, Internet
Wire. However, never
depend on free content to run your
ezine. Make sure you publish one or two original articles you've written.
- Decide if you will completely be email-based or you will have a complementing web site.
If you decide to have a web site, be sure to update it
and work on it on the same frequency as you will work on your email
You will need to know some HTML in
order to do this. There are several
web sites that offer free tutorial on web
- Using a list manager can help you with your subscribers list.
There are a list management softwares available
for a fee. However, if you are on
a shoe-string budget, you can use the free web-based list management services
Topica and Listbot.
If you're new to the concept of how mailing
lists lists work, the article
Lists: Lurk, Speak Up, Jump Right In! explains how lists works, the
types of lists and how you can sign up
and start your own list. It's available
- Ok, so you now have your first issue ready to go out in public.
You've followed the first seven steps and managed
to get subscribers. The next thing to do is to list your ezine in ezine directories. This will help you gain
even more exposure. Here
are ezine directories you can list your ezine in: E-zineZ.com,
Ezine Seek, E-Zines
of Electronic Journals and Newsletters, Directory
Of Ezines, Liszt,
Getting that first issue out isn't
the end of your being an ezine publisher. If you want exposure, more subscriptions
and success for you and your ezine,
you will need to continue writing, promoting, writing, promoting, writing,
Ma Belle Arrieta is a freelance writer, ebook author, web designer
and ezine publisher. She is the
editor of W!P
as well as editor and publisher of two other ezines -- the weekly Sites,
Biz and Zines! and the
Quotes. She is also editor for Cotworld,
an online literary magazine. Also visit her web site for
ISSUE 16.0 APR 2000
I S S N 0119-7088
We would appreciate getting your feedback, comments, suggestions or reactions.
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